Intelligent Knowledge Exploration and Processing

Intelligent Knowledge Exploration and Processing

A new model to determine the factors affecting the success of e-commerce in organizations

Document Type : Original Article

Authors
Ali Sarabadani 1
kheiroalah Rahsafarfard 2
mehrdad saffarie 3
1 PhD student in IT engineering Department of Computer Engineering and Information Technology, College of Engineering and Technology, University of Qom, Qom, Iran
2 Department of Computer Engineering and Information Technology - Technical and Engineering Faculty - Qom University - Qom - Iran
3 PhD student in Information Technology (IT) Engineering, Department of Computer Engineering and Information Technology, University of Qom, Qom, Iran
10.30508/kdip.2023.396898.1068
Abstract
E-commerce is a method of buying and selling goods and services online. The definition of ecommerce business can also include tactics like affiliate marketing. You can use ecommerce channels such as your own website, an established selling website like Amazon, or social media to drive online sales.so E-commerce, also known as Internet business, refers to buying and selling goods using the Internet and transferring money and information to carry out electronic transactions. E-commerce establishes and improves relationships between organizations, manufacturers, distributors, and customers. However, it should be noted that success in e-commerce depends on determining the effective factors in e-commerce. There are a set of internal and external factors in e-commerce that should be considered. In this research, a model and framework has been proposed to determine the factors affecting the success of e-commerce. Structural equations with partial least squares were used to check and test the proposed model. The results obtained based on the data collected from thirty nine experts, twenty seven senior experts, sixteenmiddle managers and four CEOs of the administrative organization, showed that customer satisfaction, the amount of costs, infrastructure and knowledge and awareness are effective factors that have a significant impact on success. They have e-commerce.
Keywords
electronic commerce
Information Technology
Organizations
Structural equations with partial least
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Intelligent Knowledge Exploration and Processing
Volume 3, Issue 9
Summer 2023
Pages 38-51