Artificial intelligence, as one of the most important transformative technologies of the present era, has a high capacity to improve management processes, increase decision-making accuracy, improve productivity, and develop intelligent systems in sports organizations. However, the effective use of this technology in the Iranian sports management system is accompanied by numerous challenges and requirements. Therefore, the aim of the present study was to design a model for using artificial intelligence in the Iranian sports management system using the content analysis approach. This study was conducted based on content analysis in terms of its applied purpose, qualitative in nature, and method. The research community consisted of experts in the field of sports management, artificial intelligence specialists, executive managers, and faculty members familiar with the subject, who were selected as participants using purposive sampling until theoretical saturation was reached. Data were collected through semi-structured interviews and analyzed using a systematic content analysis process. The research findings led to the extraction of 45 sub-themes, which were conceptually integrated into 12 organizing themes and finally categorized into 5 main themes including “empowering platforms”, “smart leadership and governance”, “human capital and organizational culture”, “smart management processes”, and “synergy and sustainable development”. The results showed that the successful deployment of artificial intelligence in the Iranian sports management system requires the simultaneous development of technological infrastructure, the formulation of governance and policy frameworks, the empowerment of human capital, the establishment of data-based decision-making processes, the development of a culture of innovation, and the strengthening of cooperation among stakeholders. Accordingly, the presented conceptual model can be used as a comprehensive framework for planning, policy-making, and the implementation of digital transformation strategies in sports organizations and pave the way for improving the efficiency, transparency, innovation, organizational agility, and sustainable development of the Iranian sports management system.