Intelligent Knowledge Exploration and Processing

Intelligent Knowledge Exploration and Processing

Impact the cultural intelligence on international marketing strategies with the moderating of organizational decisions

Document Type : Original Article

Author
Assistant Professor, Department of Management,, Ferdows Higher Education Institute, Mashhad, Iran
Abstract
Cultural intelligence is the most important tool that can be used to appropriately deal with multicultural situations. Choosing the right international marketing strategy is one of the most important and critical strategic decisions for organizations that seek global development and expansion. On the other hand, decision-making says that humans only take appropriate action based on what they perceive in a given situation. The purpose of this article is to examine the relationship between cultural intelligence and international marketing strategies with regard to the moderating role of organizational decisions. This research is applied and descriptive in terms of data collection, based on the structural equation model, and survey in terms of implementation method. The statistical population includes all managers and supervisory employees of the Export Bank of Khorasan Razavi Province based on a list obtained from the Human Resources Department of this organization. Considering the size of the population with 370 people available and using the Cochran sampling formula, the minimum sample size was determined as 186 people. Using path analysis and based on the given processing model, the results showed that there is a significant relationship between cultural intelligence and international marketing strategies under the supervision of Saderat Bank of Khorasan Razavi Province; also, the organizational decisions variable moderates the relationship between cultural intelligence and international marketing strategies.
Keywords