Document Type : Original Article
Authors
1
Assistant Professor of Management, Islamic Azad University, Shahr-e-Quds Branch, Tehran, Iran
2
PhD student in Marketing Management, Islamic Azad University, Shahr-e-Quds Branch
3
Assistant Professor, Department of Business Management, Ghods Branch, Islamic Azad University, Iran
4
Assistant Professor of Management, Islamic Azad University, Ghods Branch, Tehran, Iran
Abstract
Green supply chain also has the advantages of saving resources, energy, warehouses, preventing unnecessary transportation, reducing pollution by using environmentally friendly raw materials, reducing waste, etc. or the same strategy of reducing costs (efficiency) Benefits and by creating innovation in the design and production of green and recyclable products, reduce the costs of environmental degradation (Moezz and Azizi, 2016)The green supply chain, through business partnerships and strengthening relationships with firms, contributes to greater efficiency and synergy, and increases environmental performance, reduces waste, and saves costs (Khaksar et al., 2016). The purpose of green supply chain management is to eliminate or reduce the loss of resources (energy and materials) and negative environmental effects (water, air and land pollution) throughout the stages of the product life cycle, from the extraction of raw materials to the use of the product by the final customer and disposal. It is the end of this cycle (Walker et al., 2008).Today, more than ever, car companies, including Saipa, have realized that competition is not limited to time by creating continuous innovations in services and simplifying the process of doing work, but is a continuous and permanent process. Since in the automotive system, customers are the main focus and everything is done to attract their satisfaction and attention,Today, more than ever, car companies, including Saipa, have realized that competition is not limited to time by creating continuous innovations in services and simplifying the process of doing work, but is a continuous and permanent process. Since in the automotive system, customers are the main focus and everything is done to attract their satisfaction and attention,
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