Intelligent Knowledge Exploration and Processing

Intelligent Knowledge Exploration and Processing

The effect of using electronic management factors on customer satisfaction of Golbahar New City Development Company

Document Type : Original Article

Authors
1 Master of Business Management, Sanabad Institute of Higher Education, Golbahar, Iran
2 Assistant Professor of Management, Sanabad Institute of Higher Education, Golbahar, Iran
3 Assistant Professor of Computer Department, Sanabad Institute of Higher Education, Golbahar, Iran
Abstract
Customer satisfaction is a key factor in determining the success of the organization in relation to customers and a measure of how the overall performance of the organization in relation to the set of customer expectations. Information technologies along with their factors have created huge changes in companies and commercial organizations that by reducing the time of service delivery, increasing the speed of service delivery and increasing the quality and efficiency of service delivery leads to improving the overall performance of the organization, which in turn increases Follows the satisfaction and loyalty of the organization's customers. Producing and providing new services with unique characteristics requires organizations with new thinking and strategies. The present study seeks to investigate the relationship between electronic management factors and customer satisfaction. The statistical population in this study includes customers of Golbahar New City Development Company in the first half of 1399, whose number is equal to 1000 people. Data analysis was performed based on 250 questionnaires collected from the statistical sample. In the present study, SPSS software and correlation and multiple regression tests were used to analyze the data and test the hypotheses. The first hypothesis states that strategic factors affect customer satisfaction. The second hypothesis showed that the technological factors of e-management affect customer satisfaction. The results of the third hypothesis showed that the cultural factors of e-management affect customer satisfaction.
Keywords